09 Aug

12 Must-Reads for Starting an Online Business

12 great must-reads for starting online business

I can safely say I have read a lot of books since I started my online business. Most were not that useful, but there have been a few that stood out.  And they are not just good, they are great.

I’ll go ahead and plug Kindle too for all the readers like me, that read in bulk! Being able to download quantities of books with a simple click of a button, and at a reasonable price is just amazing!

1. Building a Website for Dummies
By David A. Crowder

cover for building a website for dummies

I love this first book because the “Dummies” books are so straightforward. Don’t be embarrassed to buy one! They are easy to read and full of foundational information, needed to start a business. Every time I read one, I think “oh of course, I need to remember that”. Like YouTube.com videos, they seem to have a “Dummies” book for everything now!

Here’s what I found out about author David Crowder in short bio on Barnes & Noble:

“David A. Crowder has authored or coauthored more than 20 books on subjects ranging from computers to historical mysteries, including popular bestsellers such as Building a Web Site For Dummies and CliffsNotes Getting on the Internet”.

                                                                        ~Barnes&Noble.com

2. Internet Marketing Made Easy
By Brian T. Edmondson/Internet Income Coach

cover of Brian Edmonton's book Internet Marketing Made Easy

Brian T Edmondson is one of my favorite authors and consultants. He is also one of my influencers. I’ve bought his trainings, listened to his interviews and have been personally coached by him. Not only is he a really nice guy, he offers great advice and support. His smarts and expertise really shine through. His books are always on my lists! In addition to offering books and coaching, he also offers programs that are clear, effective and strategic for marketing online businesses. For more information about Brian Edmondson check out his website InternetIncomeCoach.com.

 

 

3. Content Marketing Secrets: How to Create, Promote, and Optimize Your Content for Growth and Revenue
By Marc Guberti

cover of Content Marketing Secrets book by Guberti

I love books like this one that have a title that reflect exactly what the content is inside. Marc is another one of my favorites and one of my influencers. If you don’t know who he is, Marc is young and wrote 19 books in a very short time period and became very successful. Just the volume of work he turns out is amazing. I find his journey and work inspirational. His books are a big part of my collection and super easy to read. You can sometimes find him online in those summits they offer for online businesses. He’s also fun to follow on social media! You can find out more information about Marc Guberti by visiting his About Me page on his website.

 

 

4. The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
By Daymond John

cover for power of broke by daymond john

My third favorite influencer in this list is Daymond John. I learned about him on the show “Shark Tank”. Then I found one of the Marie Forleo interviews he did on YouTube.

And started following him on Twitter. Now I read his books and seek out interviews where he is featured. A very wise man and super smart businessman!

 

 

 

5. Small Business Financial Management Kit for Dummies
By Tage C. Tracy

cover of small business management for dummies

I know another “Dummies” book is coming but can you blame me? These books are not only great, they are so needed when you are just getting started. And they are clearly written, often by experts that can really lay out important things. If you want to make sure you are covering all of your bases for building the foundation for your business, this is another good one. I can’t tell you how many people start online businesses and have never created a budget or a business plan. This is a great place to start!

This guy is super interesting because his expertise is way outside of my wheel house! And to prove my theory that “Dummies” books are actually written by experts:

“Tracy has operated a financial consulting service firm during the past twenty (20) years focused on providing executive level accounting, financial, & strategic business planning management support on a project or interim basis”.

~Amazon.com bio

 

6. How to Sell Anything to Anybody
By Joe Girard

cover of how to sell anything to anybody
I can’t offer a collection of readings without listing at least one classic favorite. Anyone in sales knows who Joe Girard is. You can also find YouTube.com videos and his other materials on Amazon.com. He offers the basic mindset needed for selling along with the psychology behind it. If you don’t know him, he made the Guinness Book of World Records for selling 13, 001 cars at a Chevy Dealership! For more info about Joe Girard check out his Biography page on his website.

 

 

7. Schedule Your Dream: 8 Steps to Maximizing Your Time and Mobilizing Your Vision
By Liane R. Grant

Cover of Schedule your Dreams
This next one is a fun discovery I found surfing books on Amazon.com. I think time and project management are under appreciated in the world of entrepreneurship. Books like this can help with identifying needs and help you prioritize.

From Amazon’s description Liane “has a knack for finding the most efficient way to accomplish a task with excellence. Her experience in fulfilling multiple roles has helped her hone her planning and productivity skills into a highly efficient personal time management system. Liane has always loved words, which led her to a B.A. and M.A. in Translation later in life, and she is now doing doctoral research in translation. Liane is an OTTIAQ-certified translator, founder and overseer of The King’s Translators, Secretary of the UPCI French Literature Cooperative, and Curriculum Administrator for Purpose Institute.”

 

8. The Productive Person: A how-to guide filled with productivity hacks & daily schedules for entrepreneurs, students or anyone struggling with work-life boundaries
By Chandler Bolt & James Roper

Cover of the Productive Person
You might recognize Chandler’s name from a series of YouTube commercials he has put out (he’s the good-looking guy standing on the balcony of a cool skyscraper in San Francisco). His words and advice are effective and strategic. He and his partner offer great advice and important tools for new business owners.

 

 

 

9. To-Do List Formula: A Stress-Free Guide to Creating To-Do Lists That Work!
By Damon Zahariades

to-do-list-formula-cover
Much to my surprise, this book has become one of my favorites. Maybe it’s because I am such a fan of “to-do” lists so it’s nice to see someone utilizing that concept from a project management perspective. Maybe someone will write a book on how successful Post-Its make people . . . To learn more about Damon Zahariades other books and how to improve your productivity, explore his Art of Productivity website.

 

 

10. Emotional Intelligence 2.0
By Travis Bradberry & Jean Greaves

cover of Emotional Intelligence 2.0 book

Since I became certified as a Social and Emotional Intelligence Coach I’ve fallen in love with this subject (go to www.ISEI.com for more information about certification programs). This is a foundational “must-have” if you want to learn about this topic. Anyone can use the tools and skills sets outlined here. Here’s a great YouTube video of a TEDxUCIrvine talk with coauthor Dr Travis Bradberry about The Power of Emotional Intelligence where he shows you how to use this skill.

 

 

11. The $100 Startup
By Chris Guillebeau

Cover of the $100 start up
Chris Guillebeau was another surprising find for me. He is a non-fiction author, blogger and speaker and has traveled all over the world. I’ve read a couple of his books and his writing style is so free and relaxed I found myself reading his books more than once. It almost felt like I was on vacation! Great information for entrepreneurs and those new to starting a business.

 

 

 

12. The E Myth: Why Most Small Businesses Don’t Work and What to Do About it
By Michael E. Gerber

Cover of E Myth book

I fell in love with Michael Gerber’s work 15 years ago when I was working for a company that was trying to go from a small size to a mid-size organization but was actually going bankrupt. The book totally helped me understand what was happening. The model he uses to describe business growth is so easy to understand and helps make sense of the growth strategies that are needed for any business.

If you have a book or two that you would like to recommend, feel free to write in the comment section below or shoot me an email.Thanks for reading!

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