17 Oct

Entrepreneurship for Life Coaches, Part 2

entrepreneurship-coaches-part2

This post is part two in a series for Life Coaches that are new to entrepreneurship and are setting up their online business for the first time.

Next step: Set Goals

The Importance of Goal Setting

Now that you’ve visualized what you want; who you want to work with, what kind of business you’d like to have, and what type of services you’d like to offer, it’s time to put the ideas into action. Goals give you a direction to head in. They are things you want to achieve or accomplish. It’s good to remember, this is not an overnight activity. Building a business takes time, as do each of the steps in this process. Be patient and stick with it.

And revisit this exercise as things change and grow.

You can do it!

An endeavor like starting a business reflects how we operate in the world, what our value system is and how we define success. A good questions to ask yourself while developing your business is: how do I define success? When you have a better idea about what that means and how to know if you are being successful by your standards, then you will have a benchmark to compare against and a trajectory to aim for. Your life will reflect your work and your work will reflect your life. The goals you set for starting a business will impact other areas of your life, just as other parts of your life will affect your business. Having goals is another way to keep things in perspective, stay organized and help you make choices along the way.

Goal setting is critical for developing any type of business. Like a business plan, the goals you create are the road map and foundation for the development of your business.

To do this next exercise, look at the business plan you created in the first exercise. Let’s take those ideas a little further.

Tips to goal setting:

  1. Visualize the goals you want to achieve
  2. Write them down
  3. Create goals that are measurable and attainable
  4. Set attainable goals in all areas of your business – product, marketing, operations, start-up expenses, and business development
  5. Create a target deadline for the goal to be achieved
  6. Be sure and give yourself credit for what you are accomplishing.
  7. Be gentle with yourself about the things that you haven’t accomplished yet.

Some people use “models” as a formula to generate ideas and set goals. Below is a popular one, I’m sure you’ve heard of:

Example of a the “SMART” model to use for goal setting:

Specific
Measurable
Achievable
Relevant
Timely

Written exercise:

Write out a sample goal sheet using the SMART model. Pick one area of your business you’d like to focus on. Write out the goals in that area based on the SMART model. Keep this close to your business plan, to refer to it and change it as needed. Now try it for other areas of your business.

 

Tip: practice positive self-talk daily!

Your Affirmation Checklist:

I am taking the steps needed to create my business.

I am patient. My business will grow and be successful!

I am flexible and open-minded.

I know what I what and how to get it.


Recommendation: If you find, after reading this, that you are stuck or just frustrated with your idea, or don’t’ know how to get started, you might want to think about hiring a Life Coach. I know, it’s yet another thing that costs money, but I’ll share something with you – surprisingly I have found it to be the one thing that has been invaluable in building the foundation and success of my business. My personal coaching is what has made my business successful. As a coach I have worked with many coaches to either them turn their idea into a viable business or help them launch their business. I can offer you a working relationship where you gain insight; accountability and a can develop your own strategies to build your business. Don’t be afraid to invest in yourself, even for a short time. You are your business!

06 Oct

Entrepreneurship for Life Coaches, Part 1

entrepreneurship-part1

This post is the first of a series I am offering to coaches that are new to entrepreneurship and are setting up an online business for the first time.

So you did the training and got a Certificate in Life Coaching,

Congratulations!

So NOW what?

Here come the questions: how are you going to get paying clients? Do you really need a website? And how do you start an online business?

The answers to those questions will be different for each person, but for the majority of us that that are certified coaches and want a home based business, the answer is a resounding YES! You need an online business, which includes a website and marketing strategy. Combined, these tools become one way to help clients find you! They also can become tools to help grow and expand your business.

What you are creating is a business that will be part of what they are calling the “digital economy”.  That’s basically anything bought or sold over the Internet. And the digital economy is growing and not going away anytime soon, so it’s a smart business choice. The trick is to make it work.

I wrote this because I kept noticing (as did my colleagues) that there was a lot more to becoming a successful coach than just getting certified. What I have found is that there is a difference between learning how to set-up an online business, setting up a website and streamlining that online business to attract clients and generate revenue. This series of posts is about helping you get started with your online business. It’s not a formula for instant success or guaranteed income, or a quick way to make money. If I can shorten the learning curve for you and help you gain knowledge and clarity in the process, great! The suggestions here are steps I have used that have helped me launch my business.

I would say, like many say, this process takes time. For me, it took a solid 2 years to generate clients and income from my online coaching business. 2-3 years seems to be an industry average for starting an online business and getting paid clients, but that is not necessarily true for everyone. I chose initially to work on developing my business, do trainings and write instead of trying to find clients, which made it take longer. Plus I’m not a huge networking person so that was also easy to put off.  I built things like my blog and programs before I really started looking for clients. Now I do them together. I’m happy with my coaching services, my writing, my business and my professional development.

TIP: Do what works for you.

There’s a lot that goes into building a successful online business. Ultimately the success of your online business will depend on a variety of factors including: how much time and energy you dedicate to it, your product/services, the industry you’re specializing in, the market need, your client base, your determination, marketing plan and, advertising strategies. It’s a lot, and you can do it!

Take a deep breath and let’s get started!

Derek Doepker is a successful coach and writer. His advice is to start small. Start with one thing and focus on that. Take one step and that will lead you to the next.

Here’s your first step: Honing in on your Vision

Visualize your Dream Business

Although we naturally move into action, especially when starting a business, the beginning step is actually in the vision you have. You have an intention somewhere inside of you. There is some part of you that has already manifested this dream (that might be why you are reading this right now).

Let’s see if we can get a clearer image of what your vision is.  The clearer the image, the easier it is to manifest.

Be as specific as possible and add details.

TIP: Successful entrepreneurs allow time to think about their business. And they think often. Give yourself time and the freedom to think about this.

Below are some questions to think and/or write about. To do this, it’s probably easier if you find a space where you can work (preferably uninterrupted for a period of time). It’s ok to work on these questions and then come back to them. The creative process is not always a one-shot kind of deal. I encourage you to revisit them as you have more thoughts and ideas come up.

Trust the process of thinking, visualizing and writing.  Some people prefer to write out exercises like this on a white board. I recommend a notebook or journal because you can keep it with you as you add things.

TIP: Allow your creative energy to flow!

Don’t judge or question, just write.

Questions:

  1. What kind of products and services would you like to sell?
  2. What is your ideal business dream? Is it having coaching clients? Writing a book? Selling other services online? What are they?
  3. Why?
  4. What would your business look like? Literally -physical space (home or in an office), location, type of clients, and the number of products you would sell, etc.
  5. What would a dream day look like? You wake up in the morning and? How many hours would you work? In-home or outside the home?
  6. How is that different from what you are doing now? I know it’s probably obvious to you but write it out anyways. We’re looking for details.
  7. Who is your target audience? Sports players? Business people? Write out whom they are, what they are looking for and why they would need to be coached by you. What is that thing that makes it so they hire you over someone else?
  8. How would you market to them? What is the best way to reach them? (For example, research shows that young moms use Snap Chat more and older moms use Facebook). What does your ideal target audience use for media resources? Social media? Where are they? Local? National? International?
  9. How would you like to advertise your business? Mailings, email blasts? Public speaking? Networking?
  10. What would be your dream business name?
  11. If you were going to set this business up today, what would be the time frame you’d like to use? When would it be ready to “go live”?
  12. What will you do for income while you are setting up your dream business? ? Can you moonlight or freelance while you are getting things started?
  13. How much money would you like to make? Daily? Monthly? Annually?
  14. What will be different in your life after your business is up and running?
  15. What will customers be saying about you? What would you like them to say? Why?
  16. Say the phrase “Hi, I’m xxx and I offer xxx” fill in the blanks.

Now, go back and read everything you’ve written.

Pat yourself on the back too because you just did the first draft of your business plan! There’s more to add to the plan itself (which will come up in another blog shortly), but for the basics, that’s a good start!

See that wasn’t so bad . . .

Tip: use positive self-talk daily!

Your Affirmation Checklist:

I just wrote out the first draft of my business plan!

I am taking steps to create my dream business!

I am patient. My business will grow and be successful!

My business will be a success!

Below is a list of resources I’ve used to help create my business.


Recommendation: If you find, after reading this, that you are stuck or just frustrated with your idea, or don’t’ know how to get started, you might want to think about hiring a Life Coach. I know, it’s yet another thing that costs money, but I’ll share something with you – surprisingly I have found it to be the one thing that has been invaluable in building the foundation and success of my business. My personal coaching is what has made my business successful. As a coach I have worked with many coaches to either them turn their idea into a viable business or help them launch their business. I can offer you a working relationship where you gain insight, accountability and can develop your own strategies to build your business. Don’t be afraid to invest in yourself, even for a short time. You are your business!


Resources

Books:

Work with Passion: How to do What You Love for a Living by Nancy Anderson

Supercoach: 10 secrets to transform anyone’s life by Michael Neil

The Healthy Habit Revolution: Create better habits in 5 minutes a day by Derek Doepker

Articles and Posts:

Visualization Techniques to affirm your desired outcome: a step-by-step guide on JackCanfield.com.

How to start a successful life coaching business on CoachTrainingWorld.com.

Entrepreneurship defined: What it means to be an entrepreneur on BusinessNewsDaily.com,

Copyright 2019 Etain Services.