24 May

10 Research Tools to Help You Find Your Niche

computer online research tools to find your niche

There are common ways to collect data, in traditional academic and scientific circles.  Doing research online has become the quickest and easiest way to gather basic information about a group, topic or trend.

It isn’t really that hard. Gone are the days when you had to drive to the library, learn the “Dewey Decimal System” and then find the materials – in print or on Microfiche or reserve them for a later date.

And that could take hours!

Today all you need is a computer, laptop or cell phone.  Not only is it easy to search now, there’s so much more information available out there. And there’s been a huge effort over the past few decades to make information easy and accessible to internet users around the world.

For quality time and searching, as fun as it is to “surf” the internet or social media platform, it’s best to streamline the search process.

3 tips to help you stay focused:  

  1. Open a Word doc or notebook app on your desktop. As you go along, copy links of topics or sub-topics related to what you are searching for. Save them for later. Also write down key words you see being repeated over-and-over again. Those you can add to your key work search later on.
  2. Make note or save links to the sites that offer the best information you can use. You might need to cite those sources or go back to them at a later date.
  3. Focus on one topic. For example, if you are baking a Chocolate Bundt Cake, focus on that cake, not cupcakes, or Velvet Bundt cakes. Those topics will be there later on. All focus needs to be on the Chocolate Bundt Cake.

Here are 10 tools to help you do this. And the best part? You may not even know most of them are already at your fingertips!

About these tools:

Some are free and some are a membership-based product, meaning you pay a monthly fee to gain access. And the good news? Lots of people don’t know about them and/or won’t pay for them so that can give you an advantage. Other good news, you get real time research data. That can be critical when creating content for someone else or it’s time sensitive.

If you are thinking about using one regularly, I would look to see how often you are going to use it and then either try one (look for a free trial) decide which price point fits for your budget, ($29-$300 per month) especially as a beginning writer/blogger and give it a go!

Consider the Pros and Cons.

One of the top reasons internet businesses fail is due to lack of research. It could be said that doing quality research (by using one of these tools) might be better money spent than automating a social media site. But that depends on factors like where your sales actually come from and how important the research you are doing actually is. If lead generation is coming (for example) from your Pinterest account (leads as in actual paying customers vs. a reader base) than maybe using non-paying search sites is better to start with. But if you happen to talk to an editor that is considering hiring you and she mentions how important WordTrackerScout.com is then you know what to invest in next!

Find and use the ones the work best for you.

Trends will come and go but the tools you need will be the ones that help you create the quality of work you need to create. And offer you time well spent. I would recommend spending some time getting to know a few of these products. Stick with the one or two that work best for you. They will save you lots of time and energy.

The 10 Research Tools:

Let’s start with free products :^)

Quora

A place to share knowledge and better understand the world”.

A log-in is required for this one either through Facebook or Gmail. You can ask a question, answer others or search current topics. 

Google Trends A cool Google product! As they say:

“Explore what the world is searching”

You can see current topics or search a topic and they show you up-to-date date on search trends, subtopics or interest by sub-region. Trends can be used, for example, when creating FB ads to target specific demographic groups.

Keywords Everywhere (Chrome and Firefox extension)

This is another cool Google app. It supports 16 sites, offers metrics and settings, and is easy to install on your Chrome browser for easy use. (It took me 3 minutes!)

Here’s a simple Youtube.com video to help you get started.

I use this and recommend it!

Think With Google: Free subscription-based program that sends you information on your pre-selected trends and offerings.

Google Correlate

Another cool app within the Google family. It pools data from searching trends and finds correlates.

And they offer a tutorial!

Note: for more cool Google apps, click the Chrome browser link at the end of this post or simply type “google” in your google search bar and a list of their products will pop up. 

Word Tracker Scout: A Chrome browser extension for “high performing key words”. They offer a bunch of ways to find key words.

Google Scholar: Yes, another Google product that is quite useful. As they say “Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Google Scholar helps you find relevant work across the world of scholarly research.”

Mangools:  an SEO search tool.

Zotero: A browser-based tool that allows for easy searching through their library to help you “collect, cite, organize and share research”.

BuzzStream: an influencer research tool. Brilliant!

Stay open-minded and flexible. Look for new search tools when you need a break or are looking for a way to add something interesting to your work day.

Below are some additional products.

Good luck with your research!

 


Resources:

UberSuggest

Chrome Web Store

10 Market Research Tools You Should Be Using

The Article Writer’s Tool Kit

Stack Exchange

Statista

10 Online Research Tools Every Online Learner Should Know About

Google Surveys

ProQuest

 

Alexa

01 May

The Top 5 Social Media Management Tools

top 5 social media management tools

Experts recommend finding one social media platform to start building your business and gain followers. The best way to find out which platform to use is to either: look up industry trends and see where you competitors are posting or research which platform your customers frequent.

This list is for when you finally find that social media platform, you’re going to use to promote your product or service and suddenly realize there aren’t enough hours in a day to create and post all those ideas you have. These products are great for when you need help posting regularly and consistently.

For successful social media posting strategies, experts recommend:

  • -decide how often do you want to post
  • -creating content beforehand so you have it ready to go
  • -posting regularly and consistently

This is also a great project to outsource if you have limited time and are thinking about hiring help. A virtual assistant can help create the content and set-up the scheduler for you! 

5 Top Auto-Schedulers

 

  1. Tailwind: for Pinterest. This is how they describe their product:
     

    “Discover Content, Schedule Posts, Monitor Conversations, Amplify Reach and Analyze Results. All with One Tool”.

    Way to set the bar for meeting customer needs Tailwind!

  1. Hootsuite: is a management tool that allows you to schedule posts across multiple platforms. It includes a post scheduler, analytics and a search feature for influencers. 
  1. Buffer: this product is great for scheduling posts and managing multiple social media platforms. Good for use with teams and give them access to what you want. They are often recommended for Instagram and have a feature that allows you to upload directly to that platform. 
  1. Postcron for LinkedIn. They claim ease of use by offering to post content across multiple platforms including Instagram, Facebook and LinkedIn. They offer the ability to add multiple images and a location feature. You can also add a watermark to your images. 
  1. Postplanner: for Facebook. They market their management tool to individuals and small businesses looking for maximum engagement. And they have a search engine that looks for top performing content. Nice!

 
 


Resources:

Top 12 Social Media Automation Tools to use in 2018

The Top 12 Pinterest Tools for Marketers

 8 Twitter Tools You Must Try

5 Free Twitter Tools to Schedule Tweets

Best Twitter Scheduling Tools

7 Best Time-Saving Instagram Scheduling Tools

Here’s Why You Should Automate Your Facebook Posts

27 of the Most Social Media Marketing Tools You’ll Need in 2019

 

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