This post is the continuing of my series about entrepreneurs. Not only are some of these people local business owners but they have the truest entrepreneurial spirits I’ve seen. Whether they work for themselves or for someone else, each offers at least one strong habit, thought or suggestion to help develop a successful business. Their passion is seen in their work and how they operate in the world.
I’ve had the great fortune to meet this next entrepreneur and what an entrepreneur she is! Not only does she live her work, but her work is integrated into her value system and her way of living seamlessly, not something I see every day. Perhaps it is her passion and creative flare, or her dedication, focus and commitment. In either case, Payge Kerman of Blooming Pixel Creatives is someone you should meet!
When I see an owner actively involved in their business, I take interest because that means they are invested – beyond just passion and money. Passion is great and money (of course is helpful) but we can all agree those factors alone won’t lead a business to success. They might help carry someone through a launch or the long nights that come while the business is growing, but one key trait of successful businesses is the owner’s ability to have a vision. This business is successful because Payge has a vision for her business. And she seeks to create it every day. From who her team is, to what they do, to each client goals and objectives, to how the business runs daily, this owner is not only hands-on but regularly strategizing to keep the flow and growth happening.
Her commitment is undeniable. And it pays off.
With a wide variety of packages available, they can help you design a website, create a logo, add to what you have or grow your business. They offer marketing strategy, website and graphics design and web development, a nice array for those looking to outsource these sometimes difficult and ongoing tasks.
The goals of this agency
“We create powerful branding, forward-thinking websites, and efficient tech solutions”
Don’t be fooled, this is not just another company that will put up a website for you and help you with SEO rankings. This is about “brand transformation”, as Payge calls it. “We care about all aspects of your business and of your marketing, and want to make sure we’re creating the best possible products and strategy to fit YOUR company”.
One of the most important aspects is branding, and that’s about identity – from the product to the owner.
“We are a creative agency committed to helping your business thrive. From start-ups to multi-million-dollar companies, we help our clients showcase their unique specialties and work with them to build cohesive, long-lasting brands”.
“Our creations are our own, and you won’t see them anywhere else. We pride ourselves on creating work unique to you”.
Payge Kerman Founder,
Blooming Pixel Creatives
THOUGHTFUL CREATIVITY TO GROW POWERFUL BRANDS
Who doesn’t need that? Two problems new business owners eventually come up against: deciding what to outsource and how to really find someone good. One thing I educate clients on is the importance of outsourcing. It can not only save time and money but can also actually help build your business. Referrals are still the best way to find someone. That is one reason why it is reportedly 3x easier to sell additional products and services to a customer who has already purchased from you because they know and trust you.
90% of Blooming Pixel’s clients are repeat.
There’s the personal referral you need!
Three key areas of her focus: her people, products, and target niche.
Payge attributes part of her success to the people that work with her. She has a small, strong dedicated team that are as invested in their work as she is in her business. She looked at who they were, what type of experience they had in their industry, if their values aligned with her company’s values and what they could offer clients, for the best possible client experience. One goal of Blooming Pixel Creatives is to be better, faster and stronger than the competition. And that’s only possible through the people she has hired.
They say in marketing that customers have to know, like and trust you before they’ll buy something from you. This business model is about building trust, offering quality service and creating a successful project in a way that aligns with the customer’s goals and values.
During our interview Payge said to me “I see my clients as an extension of my family”. How often do you hear that? Exactly, not very often. Relationship is a key value and one service point she offers customers. This is the best type of personalized service you can get. She is personally invested in the success of your business.
Beyond designing a unique site that reflects you and your brand, they also offer a variety of specialized products like branding, email marketing and blogging services, to provide you with continued service and support to enhance value for your brand.
They offer one-of-a-kind website development, graphics and copywriting, in their portfolio of products and services. This part of their business model she reports is based on testing. “We test, test, test things out to understand what works and what doesn’t”. They want your website to be unique and stand out, but they also want a business that works for the you.
Is this model successful? You bet!
Focus on Target Niche
Their ideal client: women 33-55, are ok to let professionals handle this aspect of their business, know the do-it-yourself ways of building a website and ecommerce site is not the way to go, understand their own uniqueness and specialness and will ask “why pick you?”
They need to have a vision and are willing to go for it. They have passion, purpose and are driven towards success.
Something to think about if you are thinking about creating a website or looking to bring your online business experience up to the next level.
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Thanks for reading!