Tag Archives: networking

28 Sep

7 Reasons Why Networking is Important

 

group of people at a table backlit with a large window in backgroup

 

Undervalued and not really emphasized too much in training programs, networking is the most highly recommended actions by experts for starting an online business and for creating sales.

Here are 7 ways Networking can help you grow your business:

 

  1. Networking is a way to build your online business, get your name out there and develop new business relationships. In person, people get to see who you are and hear your story.
  1. It’s also a great way to practice your “elevator speech”. That’s a 10 second introduction about who you are and what you are offering. The more you do it, the better you’ll get! What’s unique about in-person networking vs. something online is that in-person networking give prospective customers the opportunity to ask you questions directly. In turn, you get a first-hand opportunity to overcome their objections. Face-to-face is something special, they get to see you, how you respond, gauge your passion and interest, see how motivated and interested you are and get excited with you.
  1. It can help you personally and professionally, by connecting with other businesses in your geographical area. There are numerous stories out there about how successful business owners have connected with others in their neighborhoods and communities which has led to their success. Not only can building relationships create a feeling of camaraderie but it’s also a way for you to gain other’s trust. When you are perceived as an industry expert, they will be more likely to refer to you for that particular product or service.
  1. It’s a good way to have a list of referrals ready for clients if needed. Some call it the “top 100 list”. That’s a list of experts and business referrals you can create to have at the ready if a client should ever need a referral. Not only can you offer support to your client by doing this but you also get the chance to bring someone else potential business. It’s a good feeling to know you are offering a warm handoff by passing your client onto someone you know and trust.
  1. It gets you away from the solo and sometimes isolating life of sitting at your desk. This can be especially true for introverts . . . It’s good to do, often and regularly. You can get outside, get a cup of coffee or a meal, listen to a speaker, give out some business cards, chat a little and know you have helped move your business forward.
  1. Connecting with others helps with the innovation aspect of your business. Innovation is what keeps many online businesses alive – it’s the ability to stay current and fresh with trends about what customers are really looking for and actually buying. Sometimes it’s questions or feedback from someone within the industry, sometimes the information comes from someone in a totally different industry. It may be customer you run into that offers valuable feedback which generates an idea. Being in a networking situation opens the possibilities up.
  1. It keeps your routine fresh by continually engaging you in business development. Meeting new people, having a new conversation with a person may not only lead to a potential sale, but helps you get better at your business. Talking about it, writing about it, and explaining it can help you gain clarity about what it is you are offering and why. As you get clear about it, so will your customers.

Resources

The Importance of Networking: 6 Reasons Why You Should be Networking

6 strategies to improve your business networking skills

10 Important Benefits of Networking

Three Reasons Why Networking is Important, Especially for Small Business Owners

The 30 Second Elevator Speech

Elevator Pitch Examples and Writing Tips

 

Home Alone: Fighting Isolation in a Home-Based Business

Networking for Innovation

 

5 Ways to Build Your Business Network

 

22 Oct

10 Action Steps for Job Searchers

  1. Don’t give up; keep an open mind and positive mindset! Studies now show that starting your day with breathing exercises and positive thoughts can increase productivity and feelings of happiness. Read posts like this: How to Stay Positive from the Positivity Blog. For more resources visit the Career page on this site.
  1. Exercise! Not only is it good for you, but it’s also a great distraction. Studies show that hanging out in nature relaxes the mind, is good for the body and can increase performance.
  1. Visualize what you want. Try a vision board! Jack Canfield has a great post about this: How to Create an Empowering Vision Board.
  1. Develop a support system. That is people who will be positive and supportive, not critical or indifferent. Healthy relationships offer support and stability. Stay connected.
  1. Try a new training, increase your skills.This can become part of your “life long learning”, which is an catch phrase. Is there a skill you’d like to learn? Try it out, t add it to your CV.
  1. Check out other industries and positions. Think outside the box. Is there a way you can utilize your skills or modify them to apply for a different type of position? What catches your eye?
  1. Become a volunteer. This is especially good if you have a lot of free time on your hands. Giving back is good for the soul and gets you connected to the local community. Action is good for the mind. Pick something that really interests you. Not only can it be a distraction but also it can feel good to help others. It’s also a reminder that you need to have a life outside of work :^)
  1. Check out job fairs. Try a local event website in your area or a national one like: National Career Fairs or Eventbrite.com. Find out where a local recruiter or manager from a company you want to work for will be presenting.
  1. Network, Network, Network! Utilize that stack of business cards lying around. Or all those addresses in your email. Check out job listings on LinkedIn or some place you normally wouldn’t think to look for a job. Try joining a forum, industry related, job search related or as a professional affiliation and networking opportunity. They say word-of-mouth is the best way to get connected.
  1. Check out the additional resources below:
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