Tag Archives: social media

01 May

The Top 5 Social Media Management Tools

top 5 social media management tools

Experts recommend finding one social media platform to start building your business and gain followers. The best way to find out which platform to use is to either: look up industry trends and see where you competitors are posting or research which platform your customers frequent.

This list is for when you finally find that social media platform, you’re going to use to promote your product or service and suddenly realize there aren’t enough hours in a day to create and post all those ideas you have. These products are great for when you need help posting regularly and consistently.

For successful social media posting strategies, experts recommend:

  • -decide how often do you want to post
  • -creating content beforehand so you have it ready to go
  • -posting regularly and consistently

This is also a great project to outsource if you have limited time and are thinking about hiring help. A virtual assistant can help create the content and set-up the scheduler for you! 

5 Top Auto-Schedulers

 

  1. Tailwind: for Pinterest. This is how they describe their product:
     

    “Discover Content, Schedule Posts, Monitor Conversations, Amplify Reach and Analyze Results. All with One Tool”.

    Way to set the bar for meeting customer needs Tailwind!

  1. Hootsuite: is a management tool that allows you to schedule posts across multiple platforms. It includes a post scheduler, analytics and a search feature for influencers. 
  1. Buffer: this product is great for scheduling posts and managing multiple social media platforms. Good for use with teams and give them access to what you want. They are often recommended for Instagram and have a feature that allows you to upload directly to that platform. 
  1. Postcron for LinkedIn. They claim ease of use by offering to post content across multiple platforms including Instagram, Facebook and LinkedIn. They offer the ability to add multiple images and a location feature. You can also add a watermark to your images. 
  1. Postplanner: for Facebook. They market their management tool to individuals and small businesses looking for maximum engagement. And they have a search engine that looks for top performing content. Nice!

 
 


Resources:

Top 12 Social Media Automation Tools to use in 2018

The Top 12 Pinterest Tools for Marketers

 8 Twitter Tools You Must Try

5 Free Twitter Tools to Schedule Tweets

Best Twitter Scheduling Tools

7 Best Time-Saving Instagram Scheduling Tools

Here’s Why You Should Automate Your Facebook Posts

27 of the Most Social Media Marketing Tools You’ll Need in 2019

 

24 May

Helping Kids Maneuver Through Technology and Social Media

Social Media is a growing industry. For kids, this means there are more devices, more things to do on devices and more ways to communicate. It’s also cool to have a device (like a phone) and have your friends watch that cool video on your phone!

As parents we often hear about how bad it is for children to watch too much TV or spend too much time on the Internet, but some studies have shown that children can actually build communication, social or technical skills. And for special needs children, often programs specifically designed for TV, I pad or computer can be a “saving grace” as a learning tool option.

For those of us on the hunt for the best way to help our kids, here are some ways parents can help kids maneuver through the world of social media and technology. Please check out the references at the end for additional information:

  1. KNOW WHAT YOUR CHILD IS DOING. Take the time to get to know which devices your children spend the most time on.

A NOTE ABOUT PRIVACY: experts, across the board, suggest that parents get involved, yes, even with teens. Their privacy is important but making sure they are safe should always come first. This includes teaching them smart choices good boundaries, critical tools for maneuvering through media.

  1. KEEP AN OPEN DIALOGUE WITH YOUR CHILDREN ABOUT WHAT THEY ARE VIEWING. Ask questions with curiosity, not judgment. Ask them to tell you about it. Gather information first so your child doesn’t feel attacked. If there is a concern, start with a positive statement like “wow that’s great you like that site and know so much about it” and then bring in your concern, “I’m wondering about that guy you mentioned that keeps hacking, does that effect your account?” Follow up with an action option “so what can you do about it?” or “did you know you can block people like that?” Turn it into a teaching opportunity.
  1. LIMIT THE AMOUNT OF TIME CHILDREN SPEND ON DEVICES WHEN POSSIBLE. Less is better. It’s better for the brain. Extended use of computers and devices has been correlated with higher rates of depression. Moderation is good.
  1. BE AWARE AND TEACH YOUR CHILDREN ABOUT SECURITY. Explain to them about why security is needed and what is not appropriate behavior, for them and for others. Kids need to learn to protect what is theirs from the beginning, not after they have lost something valuable. They also need to know how to put up appropriate boundaries. Educate children about the importance of screen names or gaming names, and never stating their full name or their age. They also should never provide their address, phone number, your credit card information or an IP address. Also educating them about keeping passwords private is a must.

There are online filtering software apps like “Net Nanny”, that allows you to monitor sites, block chats and filter content. Xfinity has a parental control feature to password protect certain channels. Search for “filtering software” to learn more about this option. Some phones also have a location device feature on their phone, allowing parents to track the physical location of their child.

Subscription service for smartphone monitoring and control capabilities by TeenSafe.com.

Info about parental controls for cell phone carriers: 11 Mobile Parental Controls from AT&T, Verizon, Sprint & T-Mobile from Internet-Safety-YourSphere.com

Info about parental controls for computer sites and online gaming: Parental Controls by StaySafeOnline.org.

Info about parental controls for Xbox One and Xbox 360 from Microsoft.

Info about parental controls on gaming devices: Gaming With Guidance: How to Set Up Parental Controls on Modern Consoles, Handhelds, and Computers by DigitalTrends.com.

Info about parental controls for Facebook.

  1. TAKE AN ACTIVE INTEREST IN WHAT YOUR CHILD IS POSTING. Children will not automatically know what boundaries to use when texting or posting on Facebook, Instagram etc., so this is a great topic to keep an open dialogue. Children up to the age of adulthood often will feel something but may not be able to put words to the experience or know what their choices are. Dialoguing about what bullying is, what safety means, what boundaries are is a language they need help to develop. Educate them about bullying, what it is, what is sounds like, how it makes people feel and what they can say in response. Give kids words or statements to choose from so they are ready when the conversation comes. Information and choices give kids power.
  1. ADVOCATE FOR YOUR KIDS WHEN NECESSARY. Yes, they do need to learn to fight their own battles, but sometimes a parent’s support can go a long way. Some online games have “reporting” features so players can report kids who are hacking and doing inappropriate things. Developers often have contact information on the site. It doesn’t always work but having a child see a parent advocate for them is a good thing. It also offers the opportunity for the parent to talk with the child about they could have done differently to avoid the situation. And it reminds your child that even though they saw someone else make bad choices, it’s still wrong and they should never follow suit.

 


References and Resources:

Media Benefits for Children and Teenagers by RaisingChildren.net.au.

The Impact of Social Media on Children, Adolescents, and Families from Pediatrics.AAPPublications.org

http://www.socialmediatoday.com/social-networks/top-social-network-demographics-2017-infographic

Top Social Network Demographics 2017 [Infographic] by OurSocialTimes.com.

40 Essential Social Media Marketing Statistics for 2017 by WordStream.org.

Six Tips For Keeping Teens Safe On Social Media from Kids.USA.gov.

13 Tips for Monitoring Kids’ Social Media by Parenting.com

6 Expert Tips for Keeping Your Kids Safe on Social Media by Kyli Singh on Mashable.com.

Social media related articles from CommonSenseMedia.org.

Rules for Social Media, Created by Kids by Devorah Heitner from the NYTimes.com.

Best Facebook Parental Controls Review by TopTenReviews.com.

The Good Digital Parenting blog from Family Online Safety Institute(Fosi.org.)

22 Apr

Entrepreneurship for Coaches: 6 tips to move you towards a successful coaching business

Tips for Your Coaching Business

For those of us who have never had our own business, let alone an online business, the learning curve can be steep. There is a lot that goes into starting a business and for many of us in the coaching business; it starts as an online business. Here are a few tips to help you along the way: 

1.Set the intention and visualize what you want.

Research shows that the time a person takes to develop the idea and put into print is a bigger determining factor of success than the blog post itself. The clearer the image, the better chance you have of it manifesting it, just like writing a good blog post. Do you want to have your own business? When you close your eyes, what do you picture? Picture all the details, and then write them down. Write down ALL the details, don’t hold back. (I use meditation to move me energetically into a visualizing space. It relaxes me and allows for a natural creative flow).

This is the foundation of the business you are building, so this is a good exercise to do regularly. I find my goals and dreams shift and change regularly based on a variety of factors. As human beings, we are in a constant state of change, as is the world around us.

Creativity and flexibility are your partners here!

2. Connect with your passion!

Keep your eye on the prize. Make sure you know what that is. People often focus on the nuts and bolts, the tangible things around them. But it’s important to look a little deeper. When you stop and think about what you really want, is that the path you are heading down?

Focus directly on what you want. What about this work ignites your passion? It’s important to keep a pulse on this, especially if the hours get long or you have to do other work to supplement your income.

3. Take time to think. No really. And do it often.

One way to connect with your passion and grow your business is to take time for yourself in this way. It sounds funny, but successful entrepreneurs commit time every day to thinking. This includes generating ideas, answering questions, strategizing and getting organized.

Franklin Covey had huge success with their planner series. An important step they suggest is to take time each day get organized. They recommend doing this first thing in the morning to start your day off right. And it doesn’t end there. They also recommend reflecting and setting goals, writing your dreams out and supporting your visions. Educating yourself, learning and improving skill sets, along with giving your mind time to think are all necessary skills for personal growth and professional development.

4. Write down your goals: including a business plans, financial goals, and types of clients, specialty/niche you want to work in.

They say writing the important ideas down, your thoughts and dreams help to move them from the conscious mind into the unconscious mind. This creates the energy for it to manifest. (Hey, it can’t hurt right?) It’s another way to dedicate energy towards your dream business.

Suggestion: Write feely, give yourself permission to write in an unedited format. Save the judgment and editing for another project. The important part are the details. Get it out there! The universe wants to know what you want!

5. Develop a support network

Find a few people that believe in what you do and support you in a positive way. If you can’t find anyone in your immediate network, expand your search or go to a Tony Robbins seminar!

(I say that tongue-in-cheek, but honestly, everyone that I’ve talked to rave about his workshops !)

What the experts say is to surround yourself with successful people. And he is definitely one of them!

 Try joining a group on Facebook/Twitter or LinkedIn.

Look for networking opportunities like BNI events. Action steps, whether they succeed or fail are one more step towards creating your dream.

Find networking opportunities within your niche or join industry related groups.

Tell people about what you do! They say you have to ask for the sale. This begins with a conversation. You have the power to start that!

6. Develop multiple sources of income 

I know the dream is often to just start coaching and move into a full-time practice. That may be possible for some, but it’s not for everyone. The online industry recommends giving yourself multiple sources of income until your business becomes profitable.

(When people quote how many month or years starting a business will take that can create a limiting mind set or a lowering of expectations. Often times when a number is stated, that automatically becomes the bar. It can feel deflating if you are nowhere near that mark. Good news: The time line for getting your business up and running is what you create! You are on a path that is yours and only yours).

You know what? As soon as you think of the idea and start moving towards it, you’ve already started your business!

It is already there, waiting to grow.

Profit will look different for various industries and specialties. Give yourself cushion with your income sources so you don’t have to give up your dream. Profit can mean financial success to some but to others living their dream is more profitable for their soul.

Some coaches work as trainers or consultants and use coaching to supplement their other business. Some write blogs or books, some go to work for businesses that offer coaching services; some work one job part-time while they are building their coaching practice.

Do what works for you but don’t give up your dream!

There are lots of ways to build your business.

Remember, creativity and flexibility are your allies! 


Resources:

Websites:

Blogspot.com

Problogger.com

SocailMediaExaminer.com

Forbes.com

Blog Posts:

Bill Gates, Warren Buffet and Oprah all use the 5 hour Rule on Inc.com

Books:

Work with Passion, How to do What You Love for a Living by Nancy Anderson

Living in the Light Workbook by Shakti Gawain

The Four Fold Way, Walking the Paths of the Warrior, Teacher, Healer and Visionary by Angeles Arrien

 

Copyright 2019 Etain Services.