Tag Archives: website creation

21 Mar

Need Help Creating a Website? Try Blooming Pixel Creatives!

blooming pixel creatives
This post is the continuing of my series about entrepreneurs. Not only are some of these people local business owners but they have the truest entrepreneurial spirits I’ve seen. Whether they work for themselves or for someone else, each offers at least one strong habit, thought or suggestion to help develop a successful business. Their passion is seen in their work and how they operate in the world.

I’ve had the great fortune to meet this next entrepreneur and what an entrepreneur she is! Not only does she live her work, but her work is integrated into her value system and her way of living seamlessly, not something I see every day. Perhaps it is her passion and creative flare, or her dedication, focus and commitment. In either case, Payge Kerman of Blooming Pixel Creatives is someone you should meet!

When I see an owner actively involved in their business, I take interest because that means they are invested – beyond just passion and money. Passion is great and money (of course is helpful) but we can all agree those factors alone won’t lead a business to success. They might help carry someone through a launch or the long nights that come while the business is growing, but one key trait of successful businesses is the owner’s ability to have a vision. This business is successful because Payge has a vision for her business. And she seeks to create it every day. From who her team is, to what they do, to each client goals and objectives, to how the business runs daily, this owner is not only hands-on but regularly strategizing to keep the flow and growth happening.

Her commitment is undeniable. And it pays off.

With a wide variety of packages available, they can help you design a website, create a logo, add to what you have or grow your business. They offer marketing strategy, website and graphics design and web development, a nice array for those looking to outsource these sometimes difficult and ongoing tasks.

The goals of this agency

“We create powerful branding, forward-thinking websites, and efficient tech solutions”
Don’t be fooled, this is not just another company that will put up a website for you and help you with SEO rankings. This is about “brand transformation”, as Payge calls it. “We care about all aspects of your business and of your marketing, and want to make sure we’re creating the best possible products and strategy to fit YOUR company”.

One of the most important aspects is branding, and that’s about identity – from the product to the owner.

“We are a creative agency committed to helping your business thrive. From start-ups to multi-million-dollar companies, we help our clients showcase their unique specialties and work with them to build cohesive, long-lasting brands”.

“Our creations are our own, and you won’t see them anywhere else. We pride ourselves on creating work unique to you”.

Payge Kerman Founder,
Blooming Pixel Creatives

OUR MISSION

THOUGHTFUL CREATIVITY TO GROW POWERFUL BRANDS

Who doesn’t need that? Two problems new business owners eventually come up against:  deciding what to outsource and how to really find someone good. One thing I educate clients on is the importance of outsourcing. It can not only save time and money but can also actually help build your business. Referrals are still the best way to find someone. That is one reason why it is reportedly 3x easier to sell additional products and services to a customer who has already purchased from you because they know and trust you.

90% of Blooming Pixel’s clients are repeat.

There’s the personal referral you need!

Three key areas of her focus: her people, products, and target niche.

Her people:

Payge attributes part of her success to the people that work with her. She has a small, strong dedicated team that are as invested in their work as she is in her business. She looked at who they were, what type of experience they had in their industry, if their values aligned with her company’s values and what they could offer clients, for the best possible client experience. One goal of Blooming Pixel Creatives is to be better, faster and stronger than the competition. And that’s only possible through the people she has hired.

People as clients:

They say in marketing that customers have to know, like and trust you before they’ll buy something from you. This business model is about building trust, offering quality service and creating a successful project in a way that aligns with the customer’s goals and values.

During our interview Payge said to me “I see my clients as an extension of my family”. How often do you hear that? Exactly, not very often. Relationship is a key value and one service point she offers customers. This is the best type of personalized service you can get. She is personally invested in the success of your business.

Beyond designing a unique site that reflects you and your brand, they also offer a variety of specialized products like branding, email marketing and blogging services, to provide you with continued service and support to enhance value for your brand.

They offer one-of-a-kind website development, graphics and copywriting, in their portfolio of products and services. This part of their business model she reports is based on testing. “We test, test, test things out to understand what works and what doesn’t”. They want your website to be unique and stand out, but they also want a business that works for the you.

Is this model successful? You bet!

Focus on Target Niche

Their ideal client: women 33-55, are ok to let professionals handle this aspect of their business, know the do-it-yourself ways of building a website and ecommerce site is not the way to go, understand their own uniqueness and specialness and will ask “why pick you?”

They need to have a vision and are willing to go for it. They have passion, purpose and are driven towards success.

Something to think about if you are thinking about creating a website or looking to bring your online business experience up to the next level.

To book a free discovery call click here.

Payge H. Kerman, CEO
Blooming Pixel Creatives
bloomingpixelcreatives.com
payge@bloomingpixelcreatives.com
(303) 906-1664
7025 N. Lombard St. #104, Portland OR 97203
Office hours: 9am-4:30pm M-F

Thanks for reading!

 

 

26 Oct

3 Things To Decide Before You Create a Website

cover of 3 things decide build a website

After hours of working on my website, paying a lot of money to maintain it, and then paying someone to regularly assist me with it, I have discovered a gap. The “you need to get a website” advice given to me in a coaching program 3 years ago was not the best suggestion as a way to begin building my online business.

And yet so many people do it. In today’s world, with sites like GoDaddy promoting the Danica Patrick type personas, even with vital information embedded in the video (like the importance of branding, the importance of planning, teamwork and diversifying your brand), it still leaves the impression anyone can just whip up a website and have a successful business.

And that is so wrong!

The missing information is in the planning stage, before you put the site up.

And in the budgeting, which should come first!

How I wish someone had told me that.

And the light bulb turns on here.

Decisions to make before the site is created:

What’s your budget like? In this post I talk about creating a business plan.

How are your finances set up?
This post has some good starting information.

What do your business need?
This post has some key questions to ask.

What is the purpose of the website?

What they don’t tell you as a new online business owner is that websites are created for different reasons. Each site serves a specific purpose for each business. Your business will grow depending upon how you create the site itself, what information you put up on the site and how you choose to utilize it as a business tool to grow your business. Some have shopping carts, some are lead generation tools, some work to solely build affiliate links. Others promote a brand.

Will it simply be a way for customers to find you? Do you want to build a customer base? Is it a means to keep customers up to date on your products and services?

Need to build a mailing list? Or build an online presence? Or run advertising campaigns and actively market online? Use it as a lead generation tool? Or as a way to increase sales?

Tip: Do a business plan before you invest money into the site to keep your budget on track and balanced! To learn more about creating a business plan, check out my previous post.

3 Questions to Answer:

1. How Technical are you?

How technical are you? DIY or outsource the back-end projects and maintenance?

 

2. What is your Budget for this?

how much you want to spend on your website? To set it up? On a monthly basis?

Many sites have an annual fee and/or monthly fees for additional things.

How much do you want to do DIY style or outsource?

For resources related to finance and starting a business, look at my previous post.

3. What are you going to Outsource and what are you going to do yourself?

Things business owners outsource related to a website:

Maintenance
Blogging
Invoicing
Social Media management: running regular Instagram posts, Pinterest pin campaigns, FB ads etc.

Answer these questions and then add them into your business plan to start off the right way! A good business plan is also a guide post.

 

Recommended Resources:

Five Skills Every Web Content Manager Needs

5 Must-Have Skills for Running an Online Business

Why Do I Need a Website? Here are 21 Reasons

Essential Business Skills

10 Financial Tools Your Small Business Can’t Live Without

Benefits of Outsourcing

 

27 Nov

7 Reasons Why You Should Create a Website for Your Coaching, Consulting, or Writing Business

two women working cooperatively at computer screen to build website for coaching, consulting or writing business

If you are asking yourself if you need a website for your coaching, consulting or writing business, it’s a good conversation to have. Many entrepreneurs will say it adds ease, visibility and profitability to their business, but it’s not for everyone. Some people really don’t need it. It will depend on the business strategy you use for your business, how much you plan to use the website and what products and services you will be offering.

If you are new to the digital online world and are trying to decide, here are 7 reasons why you should create a website for your business:

1. You don’t need a lot of money to do it. Contrary to the advertisements online and SEO (Search Engine Optimization) packages offered by many marketing businesses, it may look like you need tons of money to create a website, but in reality, you can actually set-up and maintain a website with very little cost associated. There will be some cost up front in the domain and hosting parts of the set-up (and an annual renewal fee) but after that you can decide how much you want to invest financially in this part of your business.

I strongly recommend doing research before investing in marketing companies. You will receive lots of offers of services from marketing companies. Tread carefully. There can be complicated long-term contracts involved and when just starting out you will be budgeting. Marketing services can be expensive and at the beginning might be overkill for a fledgling business.

Some businesses run on a very minimal budget. Some people take classes, read materials, gather information and then create and manage the website all on their own. Others use services or outsource with contractors. There are a lot of ways to create and manage a website. You get to decide what you want to spend your money on. My advice is: do what works for you.

TIP: Be careful outsourcing services. Many online advertisers try to convince you that you have to have services like theirs in order to draw visitors to your site. That’s simply not true. The best tool to draw people to your site is actually you! (see my next post about this). If you’re going to use an online business to help market your product or services, research them first. Look for testimonials, talk to customers that have used their services, and look for reviews about their products and their service.

2. It’s a platform for your business in a digital world. If you are going to sell anything on the Internet, you need a platform to do it from. It’s like a digital business card, virtual office and warehouse all combined. People need a way to find you and your services beyond your business card, local flyers and phone number.

3. It’s a digital communication tool. Your website is a digital business card so others can find you. That kind of advertising is free and valuable!

4. It’s good branding. When you start telling people what you do, especially on social media (for example you post something on Facebook or on Twitter), people who see your comment might check your profile and continue on to your site. Your site can be the extension of that conversation, telling them more about who you are and what you are offering.

5. You can capture a much broader audience, nationally and internationally. Across the world, people are seeking businesses that offer what they need. You can find most anything with a simple click of a button. Expand the possibility of drawing more visitors and potential customers to your website (taking into account a local, national and international audiences).

6. It creates a space for you to create a Blog and write posts. It’s like an online filing cabinet and reference library all in one! Having a blog can definitely help build a business. It does not lead to overnight success but developing an online persona and being perceived as an “expert in your field” is a necessity. Writing a blog is great way to show your personality and expertise. It’s also a great way for people to learn who you are and what you are offering. Google loves blogs and consistently updated website content. You don’t have to be Mark Twain or Alice Walker, you just have to learn the basics of writing online and start posting! Post regularly and consistently.

7. A website gives you a platform to build a mailing list and create marketing email campaigns. Campaigns may include a newsletter or announcements about products and services you are offering. Companies like MailChimp.com offer one tier of services that are free to help you with this. As you expand your products and services, you will have this list of potential clients available at your fingertips to market to.

Related posts

Series on Entrepreneurship for Coaches

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Resources

Books:

Start your own coaching business: your step-by-step guide to success (start up series) by Entrepreneur Press.

Articles & Blog Posts:

Here is an online basics article on Creating a Website from the Business Queensland website guide to Internet Start Ups.

Does Your Small Business REALLY Need a Website by Mindie Burgoyne from SOS Web Design, LLC.

How to Start a Small Business in 10 Steps by Alyssa Gregory on The Balance.com.

The Beginner’s Guide to SEO by Rand Fishkin and Moz Staff on Moz.com.

21 Business Blogging Tips From the Pros from the SocialMediaExaminer.com

A Quick Guide to Blogging for Beginners from JonAllo.com.

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